DISCOVERING AND SIGNING THE BEST TALENT

 by Dwight L. Quinn

Discovering and signing the best artistic talent is the motor that keeps a record company running. “Breaking acts and protecting A&R will always be the lifeblood of our culture. It’s at the heart of every conversation we have”, says Dwight Quinn, CEO of Quinn Records TM.
There is fierce competition between record companies to discover and sign the best new artistic talent. We are constantly scouting for performers that have the potential to develop their career in music to the highest level. Traditional A&R methods are today complemented by other ways of finding and signing talent.

The way to find talent nowadays is completely different from 25 years ago when bars or small venues were the places to find artists and musicians. Now there are a multitude of different ways. But at the end of the day, no matter how we find talent, it’s about someone making music and someone feeling the emotion that it creates. The internet is often the first port of call for Quinn's A&R looking to find the top performers of tomorrow.

The internet has made pre-selection much easier. Instead of travelling to every gig, you can do a lot of the groundwork online, checking out bands on their homepage, Myspace or YouTube.

 The internet is where you first hear of a buzz around an artist. We’re not the sort of label that looks for someone who’s got two million hits on YouTube, but we do look for an online buzz. While the internet can cut out some of the legwork for our A&R executive, viewing artists online is no substitute for seeing them live and developing a personal relationship with them.

 Evaluating artistic talent is a subjective process, but Quinn agree we are looking for something beyond technical competence when searching for an act to sign. We are looking for an artist that can move music fans. We looking for empirical evidence of a connection between the audience and the artist.

Submit Music To Quinn Records TM


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A HARDWORKING ENTERTAINER KEVIN WHEELER & R2 (KL&R2)

by Dwight L.Quinn 

 THE BIOGRAPHY

 KL was born and raised in the Washington DC metropolitan area, he was inspired in music by his grandfather, the late Grant Williams 111, who played the tenor saxophone for Louis Armstrong band KL, started his musical training at a young age in the traditional Baptist church. K L started playing music professionally in the late 70`s with a local GO GO band. Then he went on to form his own national gospel group. The group recorded its first gospel album on Redemption Records which included the instant hit Victory, which vaulted the victory album to number 18 on the Billboard charts. The album was a huge success and the group was nominated for the GMWA Excellence award, Dove award, and Soul Train music nominee. The group has also charted the Billboard at least 5 times. Then K L signed a contract on the Quinn Record Label. The group was also nominated for a Grammy award for their latest album A Message From The Messengers. K L and his group has performed all over America, appeared on national television shows. K L is now enjoying his latest Soul R&B album`s which include Can You Get Away, Par-Tee Time, Somebody Said, Lied For The Last Time, Do You Love Me, I Got My Swagg On, Sweetness Is Her Weakness, That Lady and Ms Niece.

 LIST OF SINGLES & EP'S OF KEVIN WHEELER & KL&R2
 A.-SINGLES
- Can You Get Away, (QRS41133-1) Release Date:10/22/2004
- Par-Tae! Get Your Groove On,(QRS51135-1) Release Date:01/01/2005
- Somebody Said,(QRS51138-1),Release Date: 02/07/2005
- Let's Go Party,(QRS13032-1), Released Date: 07/09/2013 B.

- EP - I Got My Swag On, (QR100122-1),Release Date:06/03/2013

 SONGS PERFORMED ON SHOW: Kevin Wheeler & KLR2
 Let's Go Party
 I Got My Swag On
Sweetness Is Her Weakness
 If You Need Me Lied For The First Time

 In addition to several other songs from Kevin's albums and EP's.
 Covered Songs Performed By Kevin Wheeler * KL&R2:
 Can I Change My Mind- Tyrone Davis
 Don't Let the Green Grass Fool You- Wilson Pickett
 Sweet Caroline-Bobby Womack

 Total Song List is 150+ songs performed own show by Kevin Wheeler & KL&R2. 
Average Showtime: 3-4 Hours long..

 Covers: see above list.
 Typical Repertoire: Blues/Soul/R&B

 Check Out Kevin's Electronic Press Kit (EPK)

Book Kevin email: bookaartist@quinnrecords.net

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Source:Quinn Records TM Archives

THE INTERGRATION BETWEEN APP AND AUTO ALL SUGGEST A STREAMING MUSIC MARKET

by Dwight L. Quinn

Despite gloomy reports coming from the state of the economy this year there's been quite interesting news all positive and complementary. Here are recent highlights reported by the RIAA :
•    riaa reported their 2012 year-end sales and shipment numbers, including the increasing importance of streaming music – so-called “access models” which now total $1 billion in revenues
•    new data from NPD finding that “subscription-based and free

• Internet radio services accounted for nearly one quarter (23 percent) of the average weekly music listening time among consumers between the ages of 13 and 35, an increase from a share of 17 percent the previous  year”
• booming car sales so far in 2013, which, as  Billboard observed, portend further positive news for music business:

First, better integration between app and auto will mean more subscribers
to services like Spotify, which allow smartphone owners to take music into
the vehicle via cached files. Second, more listening to Internet radio over
broadcast radio means more money. Whereas broadcast radio lacks a
performance right, digital services have a performance right that results in
royalties paid for Internet radio listening.

Jonathan Lamy, EVP, Communications, RIAA said, that this is a positive virtuous
cycle, with each set of data points and facts further validating each other and the
underlying proposition.
RIAA year-end 2012 numbers showed substantial growth in these access models.
NPD 2012 data showed more usage of and time spent with these types of services.
And a booming car industry is leveraging fans’ appetite for these services and the
popularity of music generally to offer more value to would-be customers.
This year  auto show, one companies touted music app integration as one of their
key selling points.
All these developments are interrelated, and all suggest a streaming music market
that will only further expand in importance and reach.




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Source: ifpi,riaa,npd

GLOBAL RECORDED MUSIC INDUSTRY REVENUES INCEASED

  GLOBAL RECORDED MUSIC INDUSTRY REVENUES INCEASED 
  by Dwight L. Quinn

Global recorded music industry revenues increased by an estimated 0.3 per cent in 2012, the first year of industry growth since 1999, to US$16.5 billion. Digital revenues increased by an estimated 9 per cent to US$5.6 billion in 2012, now accounting for around 34 per cent of global industry revenues. Download sales increased in volume by 12 per cent globally in 2012 and represent around 70 per cent of overall digital music revenues The number of people paying to use subscription services leapt 44 per cent in 2012 to 20 million. Subscription revenues are expected to account for more than 10 per cent of digital revenues for the first time in 2012. Digital channels account for the majority of record companies' income in an increasing number of markets including India, Norway, Sweden and the US Digital retailers' rapid global expansion is opening up the potential for markets such as Brazil and India, to become major sources of future industry growth. At the start of 2011, the major international services were present in 23 countries. Two years later, they are in more than 100 countries. Digital music consumption has become mainstream, as shown by consumer research by Ipsos MediaCT across nine markets in four continents. Two-thirds of internet users (62%) have used a licensed digital music service in the past six months. Among younger consumers (aged 16-24) this figure jumps to 81 per cent. Consumer satisfaction with licensed music services is demonstrably high. 77 per cent of users of licensed services rate them as excellent, very good or fairly good. Even 57 per cent of those who use unlicensed services believe "there are good services available for legally accessing digital music." Many non-digital revenue channels are also increasing. Performance rights income increased in value by an estimated 9.2 per cent in 2012 and now accounts for around 6 per cent of overall industry revenues, up from 3 per cent in 2007. Album charts in most markets show that investment in local repertoire is alive and well. In many countries, local repertoire accounts for the vast majority of the top selling albums of the year. Five major non-English language markets illustrate this. In Italy, Spain and Sweden, eight in 10 of the top selling albums of 2012 were by local artists; in Germany, seven in 10, and in France six in 10.


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 (sources:ifpi,riaa,nielson)

AND THE BAND PLAYED ON

AND THE BAND PLAYED ON
by Dwight L. Quinn

An industry that transformed itself...

Do you know of, or can recall of any industry that has reinvented itself  like the music business has during   the past decade and a half?

Fifteen years ago the CD was the main format
for listening to music and the digital marketplace
was just beginning. Now here we are today and there are more than 400+ authorized digital music services worldwide offering more than 14 million songs.

Digital sales already comprise nearly half of total revenues for the music business in the United States.
To make a long story short, it’s no longer  about CDs,it’s about access to music anytime, anywhere and the experience,convenience and the accessibility that keeps fans coming back for more, more and more.
And of course their are going to be different business models that  will  continue to evolve, but around
one fundamental objective: it will all be about the music.

More than any other art or entertainment form, music transports, transforms and reconnects us.
But behind the emotional attachment and beyond the artist on the album cover is an army of people who make the music play – planning, developing and investing in your next favorite song.

Providing the songs that make up the soundtrack to your life takes significant work and investment, and
the modern label is committed to giving fans more musical options than ever. Which is just another
reason why the music industry is the best industry in the world.

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AWESOME COMBINATION Label + artist = chart

by Dwight L. Quinn




It's the label/artist collaboration that
takes talent to the next level, pairing
a great act with a well-tailored package
that transforms an aspiring musician
into a successful artist - the perfect
song, unforgetable cover art, a
groundbreaking music video, and a
push to nationwide play on FM and
digital radio services like Pandora
and Sirius XM Satellite Radio.

For more than four decades, the QRTM’s premier Blues, Gospel, Jazz and Soul music recording program has manifested major music sales and extraordinary artist
achievements.
First formatted to LP recordings but expanded to a variety of newer formats as technology advanced to include cassette tapes, CDs, digital tracks, digital albums, and ringtones, more than 633  titles have been recorded by the Quinn Records TM Music Company since 1971.

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THE MARKETING MIX USED TO PROMOTE OUR ARTISTS

by Dwight L. Quinn


Promoting and marketing of the artist is among one of the largest line item spending accounts in Quinn Records TM’s budget. In a extemely high competitive market it is important for artists to benefit from having promotional support if they are to have the opportunity to build and connect with a large audience.

 Today the marketing mix used to promote our artist to fans has changed dramatically over recent years. Social media channels now complement traditional gatekeepers such as radio and television. With an educated guess,we estimate that just five years ago 75 to 80 per cent of our marketing dollars spent was targeted at broadcast advertising, now this amount has fallen to less than 55 per cent of our marketing budget while the increase in online marketing will reach an expected equal balance between the two media mix of 50/50.

 Social marketing is constantly growing. When we released Kevin Wheeler’s KL&R2 album, I Got My Swag On in 2010 among the top ten things we needed to do in promoting it was to include – the YouTube video (Quinn President Choice), and a music-targeted Facebook campaign, an Online marketing strategy. Several of the channels did not exist when their previous album, Par-Tae! Get Your Groove On  had been released five years earlier. This was also true when we released their latest album If You Need Me! In July, we again had to add several more new platforms to the mix.” The growth of online media has meant that we have to spend increasing resources to supply the content that these channels need. Dwight Quinn says: “The content that we have to create in the digital erea is probably two-fold in comparsion to what it was five years ago; with the people it has almost become a way of  life.” Ronnie Ray promotion manager Quinn Records TM agrees. “You have to be in your best creative-mode when you do social marketing for your artist, it has to be real-real, it has to be home-grown. It has to come from the artist. It can’t be just what we as a company feeds out to the fans. What’s the message, who is it coming from, how does it get to the consumer? We're planning in the very near future the creation of an entirely new digital department, with upto 10 people.

 There is so much we can be doing with our artists, with their content and with their music.” New media channels offer the opportunity for us to communicate directly with our fans. “The internet has become the new television, with immediate feedback and real-time interaction.” No two promotional campaigns are the alike. Dwight says: “The real beauty of the music business is that there are no scripts. It’s about gut instinct and where ever the dice falls.

Why record companies are so relevant is that we can take more risks than any other industry.” In our experience and our research into this subject we,discovered that today promotional activities can often cover a broader range of activity than was once not the case, traditionally. Many artists such as our own, want to become involved in a range of areas, “Some of our artists want to create clothing lines,fragrants, produce their own materials and so forth, so we, like the Major labels are bringing in experts to offer directions to this new, artist goal along with giving to the artist all sort of advice that will assist the artist in obtaining their goals. So we're investing.

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