AND THE BAND PLAYED ON

AND THE BAND PLAYED ON
by Dwight L. Quinn

An industry that transformed itself...

Do you know of, or can recall of any industry that has reinvented itself  like the music business has during   the past decade and a half?

Fifteen years ago the CD was the main format
for listening to music and the digital marketplace
was just beginning. Now here we are today and there are more than 400+ authorized digital music services worldwide offering more than 14 million songs.

Digital sales already comprise nearly half of total revenues for the music business in the United States.
To make a long story short, it’s no longer  about CDs,it’s about access to music anytime, anywhere and the experience,convenience and the accessibility that keeps fans coming back for more, more and more.
And of course their are going to be different business models that  will  continue to evolve, but around
one fundamental objective: it will all be about the music.

More than any other art or entertainment form, music transports, transforms and reconnects us.
But behind the emotional attachment and beyond the artist on the album cover is an army of people who make the music play – planning, developing and investing in your next favorite song.

Providing the songs that make up the soundtrack to your life takes significant work and investment, and
the modern label is committed to giving fans more musical options than ever. Which is just another
reason why the music industry is the best industry in the world.

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THE MARKETING MIX USED TO PROMOTE OUR ARTISTS

by Dwight L. Quinn


Promoting and marketing of the artist is among one of the largest line item spending accounts in Quinn Records TM’s budget. In a extemely high competitive market it is important for artists to benefit from having promotional support if they are to have the opportunity to build and connect with a large audience.

 Today the marketing mix used to promote our artist to fans has changed dramatically over recent years. Social media channels now complement traditional gatekeepers such as radio and television. With an educated guess,we estimate that just five years ago 75 to 80 per cent of our marketing dollars spent was targeted at broadcast advertising, now this amount has fallen to less than 55 per cent of our marketing budget while the increase in online marketing will reach an expected equal balance between the two media mix of 50/50.

 Social marketing is constantly growing. When we released Kevin Wheeler’s KL&R2 album, I Got My Swag On in 2010 among the top ten things we needed to do in promoting it was to include – the YouTube video (Quinn President Choice), and a music-targeted Facebook campaign, an Online marketing strategy. Several of the channels did not exist when their previous album, Par-Tae! Get Your Groove On  had been released five years earlier. This was also true when we released their latest album If You Need Me! In July, we again had to add several more new platforms to the mix.” The growth of online media has meant that we have to spend increasing resources to supply the content that these channels need. Dwight Quinn says: “The content that we have to create in the digital erea is probably two-fold in comparsion to what it was five years ago; with the people it has almost become a way of  life.” Ronnie Ray promotion manager Quinn Records TM agrees. “You have to be in your best creative-mode when you do social marketing for your artist, it has to be real-real, it has to be home-grown. It has to come from the artist. It can’t be just what we as a company feeds out to the fans. What’s the message, who is it coming from, how does it get to the consumer? We're planning in the very near future the creation of an entirely new digital department, with upto 10 people.

 There is so much we can be doing with our artists, with their content and with their music.” New media channels offer the opportunity for us to communicate directly with our fans. “The internet has become the new television, with immediate feedback and real-time interaction.” No two promotional campaigns are the alike. Dwight says: “The real beauty of the music business is that there are no scripts. It’s about gut instinct and where ever the dice falls.

Why record companies are so relevant is that we can take more risks than any other industry.” In our experience and our research into this subject we,discovered that today promotional activities can often cover a broader range of activity than was once not the case, traditionally. Many artists such as our own, want to become involved in a range of areas, “Some of our artists want to create clothing lines,fragrants, produce their own materials and so forth, so we, like the Major labels are bringing in experts to offer directions to this new, artist goal along with giving to the artist all sort of advice that will assist the artist in obtaining their goals. So we're investing.

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WE NOTICED A NEW NAME IN THE DIGITAL SERVICES 
BUSINESS
by Dwight L. Quinn

Last month we noticed a new name added to the list of Digital Service companies selling Quinn Records TM music.
Of couse we're not there yet in terms of large revenues coming from the Digital stream, but it's clear to each and everyone of us in the record business that within the next five years,or so and
if not sooner,Digital Downloading when take the lead in being the main choice of accessing and aquiring  music by cusumers.
Digital has added a new dimension to the services record companies provide for artists. Digital accounted for 31 per cent of record companies’ trade revenues in 2011 and the major services expanded their reach from 23 to 58 countries in the
same year. While some services, such as AmazonMP3 or iTunes, effectively replicate the physical format market with consumers buying albums or singles, others, such as Deezer, Spotify and VEVO, rely on either advertising income, people paying a monthly subscription fee or some combination of both.
Such services are still in the early stages of development but offer the opportunity of global scale. Subscription services in June 2012 had an estimated 16 million subscribers globally, a number that has almost doubled in the last 18 months.
Many streaming services are relatively recent start-ups.
One of the largest services, Spotify, only opened in Germany,the world’s third largest music market, in March 2012.
Spotify is most developed in Sweden, where large numbers of consumers use the paid-for subscription tier of the service, we believes it has had a positive effect. “In Sweden, Spotify has changed the music business and made it a happy place to work again.
Now large numbers of people have a premium account, the revenue stream is fantastic. People listen to an album or song and put it on their playlist. They won’t stop listening to it. It’ll be giving the artist and Quinn Records TM and other record company a revenue stream for years.

New Digital Service companies are sprouting up all over the place and streaming,downloading and buying music from a IPad,IPhone and/ or Tablets is sooner than ever is fast becoming the the norm.

We at Quinn Records TM with our new mobil app is still making it easy or fans who are still hold fast to the interest of blues,gospel, jazz and soul music can have continuous access to our music.

Our mobile-app is the cusumers gateway to current information that includes: Quinn's Top-10 Song Chart, music news, current events,Quinn's President Choice, shop n' buy at Quinn store, new releases, coming soon, catalog, tickets,coupons,Facebook, Twitter, photos,artist tour schedule and free music downloads.
Not only will our Mobile app give you access to our music but it would be like having a whole complete Record Company in the palm of your hands

GET CONNECTED WITH QUINNRECORDS TM MOBILE APP!

A RECORD DEAL MATTERS

by Dwight L. Quinn

Quinn Records TM and other record companies alike,discover, nurture and promote artistic talent. We, the record companies are by far the largest upfront financial investors in artists’ careers. We also bring a huge range of expertise and experience to any campaign to bring a new artist to a broad audience. No other industry player currently offers access to such levels of investment or skills. Behind the breaking of a new artist there are a dynamic combination of creativity, talent, teamwork, strategy, finance and, of course, lots of prayers. Each project requires significant investment in research and development, as well as marketing and promotion. In 2011, record companies were estimated to have invested US$4.5 billion worldwide in artists and repertoire (A&R) combined with marketing. This represented 26 per cent of industry revenues. The four major labels combined had over 5,000 artists on their rosters and tens of thousands more artists are signed to independent labels like ourselves. New talent is the heartbeat of the industry and one in four of these artists (23%) are new signings (signed in the last 12 months). Quinn Record TM and labels alike are able to reinvest the proceeds of successful campaigns in the discovery and nurturing of the next generation of talent. Research study by five independent bodies found 80 per cent of unsigned artists with professional ambitions wanted a recording deal. The top reasons cited as ‘very important’ were marketing and promotional support (71%), TV and radio contacts (58%), the ability to focus on the creative process (50%), tour support (46%) and payment of a financial advance (45%). The findings are supported by countless personal accounts provided by unsigned artists and managers addressing this issue. Without significant investment, industry expertise and creativity (the business) and obviously the artist talent(the music), it is extremely difficult to break an artist or band into popular culture or the mainstream music markets. So where DIY demonstrates the artist ability to approach the industry in the correct manner, there is still no substitute for the experience of the industry to move an artist project forward.” Artists approach labels like Quinn Records TM wanting different types of support. This may be career development, financial support or a team to champion their creations. We want to help, whether it is assisting in the creative process, opening doors for them to work with great producers or supporting them with the right marketing campaign or distribution strategy. At Quinn Records TM we stand on the fact,that a Record deal matters.

BUYING POWER OF OTHER RECORD COMPANY MUSIC.

by Dwight L. Quinn

Help Center

With over forty years experience in prerecorded music, we are qualified to handle every kind of music format imaginable. And, as a Quinn Records TM customer you always have a direct line to one of our representatives. Your success is our success.
We are your source for new blues music, new gospel music, new jazz and new soul music.

How competitive is Quinn's pricing?

When you buy from Quinn you leverage the buying power of other record company music.

We base our pricing on our combined volume and pass the savings along to you.

How fast is Quinn's turnaround time?

Our normal turnaround time is one days from receipt of order. However, we often

ship the same day when orders are received by 2:00 pm (central time). We under

stand that every order we receive is date sensitive and we guarantee  that we will

not only receive your order, but deliver it- on time, where ever it needs to be.

What are Quinn's formats?

We offer our prerecorded music products in formats ranging from, sheet music,

compact disc,cassette tapes, vinyl, dvd's, MP3,video,(New) phone apps.

What are Quinn's method of ordering?

1- Online (Preferred method)

2-By phone; 1-314-241-1538

3-By fax:     1-314-241-1538

4-By mail: Quinn Records TM

               P.O. Box 771693

               St. Louis, MO. 63177-1693

Visit us online: www.quinnrecords.net