There is fierce competition between record companies to discover and sign the best new artistic talent. We are constantly scouting for performers that have the potential to develop their career in music to the highest level. Traditional A&R methods are today complemented by other ways of finding and signing talent.
The way to find talent nowadays is completely different from 25 years ago when bars or small venues were the places to find artists and musicians. Now there are a multitude of different ways. But at the end of the day, no matter how we find talent, it’s about someone making music and someone feeling the emotion that it creates. The internet is often the first port of call for Quinn's A&R looking to find the top performers of tomorrow.
The internet has made pre-selection much easier. Instead of travelling to every gig, you can do a lot of the groundwork online, checking out bands on their homepage, Myspace or YouTube.
The internet is where you first hear of a buzz around an artist. We’re not the sort of label that looks for someone who’s got two million hits on YouTube, but we do look for an online buzz. While the internet can cut out some of the legwork for our A&R executive, viewing artists online is no substitute for seeing them live and developing a personal relationship with them.
Evaluating artistic talent is a subjective process, but Quinn agree we are looking for something beyond technical competence when searching for an act to sign. We are looking for an artist that can move music fans. We looking for empirical evidence of a connection between the audience and the artist.
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