AND THE BAND PLAYED ON

AND THE BAND PLAYED ON
by Dwight L. Quinn

An industry that transformed itself...

Do you know of, or can recall of any industry that has reinvented itself  like the music business has during   the past decade and a half?

Fifteen years ago the CD was the main format
for listening to music and the digital marketplace
was just beginning. Now here we are today and there are more than 400+ authorized digital music services worldwide offering more than 14 million songs.

Digital sales already comprise nearly half of total revenues for the music business in the United States.
To make a long story short, it’s no longer  about CDs,it’s about access to music anytime, anywhere and the experience,convenience and the accessibility that keeps fans coming back for more, more and more.
And of course their are going to be different business models that  will  continue to evolve, but around
one fundamental objective: it will all be about the music.

More than any other art or entertainment form, music transports, transforms and reconnects us.
But behind the emotional attachment and beyond the artist on the album cover is an army of people who make the music play – planning, developing and investing in your next favorite song.

Providing the songs that make up the soundtrack to your life takes significant work and investment, and
the modern label is committed to giving fans more musical options than ever. Which is just another
reason why the music industry is the best industry in the world.

Visit Us: www.quinnrecords.net
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AWESOME COMBINATION Label + artist = chart

by Dwight L. Quinn




It's the label/artist collaboration that
takes talent to the next level, pairing
a great act with a well-tailored package
that transforms an aspiring musician
into a successful artist - the perfect
song, unforgetable cover art, a
groundbreaking music video, and a
push to nationwide play on FM and
digital radio services like Pandora
and Sirius XM Satellite Radio.

For more than four decades, the QRTM’s premier Blues, Gospel, Jazz and Soul music recording program has manifested major music sales and extraordinary artist
achievements.
First formatted to LP recordings but expanded to a variety of newer formats as technology advanced to include cassette tapes, CDs, digital tracks, digital albums, and ringtones, more than 633  titles have been recorded by the Quinn Records TM Music Company since 1971.

Visit Us: www.quinnrecords.net
Mobile App: Download It Here
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THE MARKETING MIX USED TO PROMOTE OUR ARTISTS

by Dwight L. Quinn


Promoting and marketing of the artist is among one of the largest line item spending accounts in Quinn Records TM’s budget. In a extemely high competitive market it is important for artists to benefit from having promotional support if they are to have the opportunity to build and connect with a large audience.

 Today the marketing mix used to promote our artist to fans has changed dramatically over recent years. Social media channels now complement traditional gatekeepers such as radio and television. With an educated guess,we estimate that just five years ago 75 to 80 per cent of our marketing dollars spent was targeted at broadcast advertising, now this amount has fallen to less than 55 per cent of our marketing budget while the increase in online marketing will reach an expected equal balance between the two media mix of 50/50.

 Social marketing is constantly growing. When we released Kevin Wheeler’s KL&R2 album, I Got My Swag On in 2010 among the top ten things we needed to do in promoting it was to include – the YouTube video (Quinn President Choice), and a music-targeted Facebook campaign, an Online marketing strategy. Several of the channels did not exist when their previous album, Par-Tae! Get Your Groove On  had been released five years earlier. This was also true when we released their latest album If You Need Me! In July, we again had to add several more new platforms to the mix.” The growth of online media has meant that we have to spend increasing resources to supply the content that these channels need. Dwight Quinn says: “The content that we have to create in the digital erea is probably two-fold in comparsion to what it was five years ago; with the people it has almost become a way of  life.” Ronnie Ray promotion manager Quinn Records TM agrees. “You have to be in your best creative-mode when you do social marketing for your artist, it has to be real-real, it has to be home-grown. It has to come from the artist. It can’t be just what we as a company feeds out to the fans. What’s the message, who is it coming from, how does it get to the consumer? We're planning in the very near future the creation of an entirely new digital department, with upto 10 people.

 There is so much we can be doing with our artists, with their content and with their music.” New media channels offer the opportunity for us to communicate directly with our fans. “The internet has become the new television, with immediate feedback and real-time interaction.” No two promotional campaigns are the alike. Dwight says: “The real beauty of the music business is that there are no scripts. It’s about gut instinct and where ever the dice falls.

Why record companies are so relevant is that we can take more risks than any other industry.” In our experience and our research into this subject we,discovered that today promotional activities can often cover a broader range of activity than was once not the case, traditionally. Many artists such as our own, want to become involved in a range of areas, “Some of our artists want to create clothing lines,fragrants, produce their own materials and so forth, so we, like the Major labels are bringing in experts to offer directions to this new, artist goal along with giving to the artist all sort of advice that will assist the artist in obtaining their goals. So we're investing.

Visit us: www.quinnrecords.net 
Listen to us: http://www.youtube.com/user/quinnrecords 
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WE NOTICED A NEW NAME IN THE DIGITAL SERVICES 
BUSINESS
by Dwight L. Quinn

Last month we noticed a new name added to the list of Digital Service companies selling Quinn Records TM music.
Of couse we're not there yet in terms of large revenues coming from the Digital stream, but it's clear to each and everyone of us in the record business that within the next five years,or so and
if not sooner,Digital Downloading when take the lead in being the main choice of accessing and aquiring  music by cusumers.
Digital has added a new dimension to the services record companies provide for artists. Digital accounted for 31 per cent of record companies’ trade revenues in 2011 and the major services expanded their reach from 23 to 58 countries in the
same year. While some services, such as AmazonMP3 or iTunes, effectively replicate the physical format market with consumers buying albums or singles, others, such as Deezer, Spotify and VEVO, rely on either advertising income, people paying a monthly subscription fee or some combination of both.
Such services are still in the early stages of development but offer the opportunity of global scale. Subscription services in June 2012 had an estimated 16 million subscribers globally, a number that has almost doubled in the last 18 months.
Many streaming services are relatively recent start-ups.
One of the largest services, Spotify, only opened in Germany,the world’s third largest music market, in March 2012.
Spotify is most developed in Sweden, where large numbers of consumers use the paid-for subscription tier of the service, we believes it has had a positive effect. “In Sweden, Spotify has changed the music business and made it a happy place to work again.
Now large numbers of people have a premium account, the revenue stream is fantastic. People listen to an album or song and put it on their playlist. They won’t stop listening to it. It’ll be giving the artist and Quinn Records TM and other record company a revenue stream for years.

New Digital Service companies are sprouting up all over the place and streaming,downloading and buying music from a IPad,IPhone and/ or Tablets is sooner than ever is fast becoming the the norm.

We at Quinn Records TM with our new mobil app is still making it easy or fans who are still hold fast to the interest of blues,gospel, jazz and soul music can have continuous access to our music.

Our mobile-app is the cusumers gateway to current information that includes: Quinn's Top-10 Song Chart, music news, current events,Quinn's President Choice, shop n' buy at Quinn store, new releases, coming soon, catalog, tickets,coupons,Facebook, Twitter, photos,artist tour schedule and free music downloads.
Not only will our Mobile app give you access to our music but it would be like having a whole complete Record Company in the palm of your hands

GET CONNECTED WITH QUINNRECORDS TM MOBILE APP!

A RECORD DEAL MATTERS

by Dwight L. Quinn

Quinn Records TM and other record companies alike,discover, nurture and promote artistic talent. We, the record companies are by far the largest upfront financial investors in artists’ careers. We also bring a huge range of expertise and experience to any campaign to bring a new artist to a broad audience. No other industry player currently offers access to such levels of investment or skills. Behind the breaking of a new artist there are a dynamic combination of creativity, talent, teamwork, strategy, finance and, of course, lots of prayers. Each project requires significant investment in research and development, as well as marketing and promotion. In 2011, record companies were estimated to have invested US$4.5 billion worldwide in artists and repertoire (A&R) combined with marketing. This represented 26 per cent of industry revenues. The four major labels combined had over 5,000 artists on their rosters and tens of thousands more artists are signed to independent labels like ourselves. New talent is the heartbeat of the industry and one in four of these artists (23%) are new signings (signed in the last 12 months). Quinn Record TM and labels alike are able to reinvest the proceeds of successful campaigns in the discovery and nurturing of the next generation of talent. Research study by five independent bodies found 80 per cent of unsigned artists with professional ambitions wanted a recording deal. The top reasons cited as ‘very important’ were marketing and promotional support (71%), TV and radio contacts (58%), the ability to focus on the creative process (50%), tour support (46%) and payment of a financial advance (45%). The findings are supported by countless personal accounts provided by unsigned artists and managers addressing this issue. Without significant investment, industry expertise and creativity (the business) and obviously the artist talent(the music), it is extremely difficult to break an artist or band into popular culture or the mainstream music markets. So where DIY demonstrates the artist ability to approach the industry in the correct manner, there is still no substitute for the experience of the industry to move an artist project forward.” Artists approach labels like Quinn Records TM wanting different types of support. This may be career development, financial support or a team to champion their creations. We want to help, whether it is assisting in the creative process, opening doors for them to work with great producers or supporting them with the right marketing campaign or distribution strategy. At Quinn Records TM we stand on the fact,that a Record deal matters.

HOW DO A SONG MAKE IT ON OUR TOP 10?

by Dwight L. Quinn

Each week (Monday and Friday), Quinn Records TM puts together a chart of it's top 10 most popular songs based on a national sample of top 10 radio airplay, top 10 radio playlists, and music sales. Since our Top 10 comes from the 220 radio stations, APD,89 Digital Companies,YouTube Reporting, 40 Cable TV Channels tracked each week, let's look at how our tracking is compiled. 

First, there is airplay. What songs of ours that is actually being played on the radio and on music video channels on TV and screaming? Frequent calls to program directors and disc jockeys that reports and have their finger on the music, this is our good measure of what their listeners like. Airplay is tracked through our in-house Radio trackers, Air Play Direct (APD), YouTube and Broadcast Data Systems (BDS), run by Nielsen. BDS uses digital pattern-recognition technology to identify songs that are played on radio stations and music video TV channels across the United States and Canada. With the combination of Physical tracking a.k.a Manual tracking and the incorporation of tracking Technology, we've been able to track 24 hours a day, seven days a week, following over 220 targeted Radio Stations,APD,Digital Distributor,Cable TV YouTube and Spotify weekly. 

 Our Radio Promotions Department manual tracking consist of Playlists and verbal reporting from Radio with emphasis placed on obtaining as close as possible the number of people listening to a the station and we would multiply that number by the number of times one of our songs are played.

 When the company record a new song, a copy of the recording is sent to BDS so it can be encoded and tracked by its system on the stations it monitors. This data is used not only by Quinn in compiling our weekly Top 10 chart, but also by record company executives, radio stations, publishing firms, performance rights organizations (to calculate performance royalties), music retailers, independent promoters, film and TV producers, and artist managers.  

Another measure of what song of ours that is hot and what people are buying. To find out what music is selling in record stores, Quinn goes to Sound Scan  Nielsen Sound Scan is an information system that tracks the sales of music and music videos throughout the United States and Canada. By scanning the bar codes, they can collect sales information from cash registers each week from over 14,000 retail, mass merchant, and non-traditional sources such as online stores, concert sales, etc. The data is compiled and used in positioning the song on our Top 10 each Monday and Friday. Like BDS data, the data from Sound Scan is also very valuable for us in compiling a clear Top 10 Song Chart. 

 Our method for compiling our Top 10 Song chart have gone through a change or two over the past five years. Since publicizing our Radio Promotions Reports and Activities as a Promotional tool, we followed the foot prints of the icon of Charts, Billboard  we to changed the weighting of airplay versus sales in the compiling our Top 10 Song Chart. We found through researching and practical experiences that tracking a single song through album sales isn't exactly accurate, singles sales have always been used to track the sales side of song popularity. But, since only about 20% of people actually buy singles and over 90% listen to the radio, it made sense for us too, to alter the ratio of points. Now, the overall points are weighted to 20% sales and 80% airplay. 

 Quinn's Top 10 Song Chart is an important and valuable tool that let our fans,user of our music, music retailers,radio stations, promoters, film and TV producers, artist managers know what kind of music that we offer and how the music that we offer is performing in the very highly competitive music marketplace. The information that our Top 10 Song Chart gives to the Buyer is precious, it gives the Buyer the kind of Education that he or she needs to make the right Buying decision. 

 Quinn bases its Top 10 Song charts on its own prerecorded music and what is already being played on the radio and purchased in music stores, this is also the avenue to how radio stations find out about our new music. 

 Visit Us: www.quinnrecords.net

HOW TO OBTAIN A LICENSE.

by Dwight L. Quinn

Songwriters, composers and music publishers generally join one of three Performing Rights Organizations that license their work to the public: the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), and SESAC . The PROs send royalties to the copyright owners.

However, obtaining a license from one PRO doesn't necessarily mean you're in the clear -- you only have a license for that PRO’s copyright holders. For example, the composer of a song may be represented by ASCAP, while the lyricist may be with SESAC. To avoid this problem, some businesses choose to purchase a blanket license from each of the PROs, which allows the licensee to play any of the music from each PRO’s library. Blanket licenses can range from the low hundreds to several thousands of dollars per year.

For all music licensing requests from Quinn Records TM