A RECORD DEAL MATTERS

by Dwight L. Quinn

Quinn Records TM and other record companies alike,discover, nurture and promote artistic talent. We, the record companies are by far the largest upfront financial investors in artists’ careers. We also bring a huge range of expertise and experience to any campaign to bring a new artist to a broad audience. No other industry player currently offers access to such levels of investment or skills. Behind the breaking of a new artist there are a dynamic combination of creativity, talent, teamwork, strategy, finance and, of course, lots of prayers. Each project requires significant investment in research and development, as well as marketing and promotion. In 2011, record companies were estimated to have invested US$4.5 billion worldwide in artists and repertoire (A&R) combined with marketing. This represented 26 per cent of industry revenues. The four major labels combined had over 5,000 artists on their rosters and tens of thousands more artists are signed to independent labels like ourselves. New talent is the heartbeat of the industry and one in four of these artists (23%) are new signings (signed in the last 12 months). Quinn Record TM and labels alike are able to reinvest the proceeds of successful campaigns in the discovery and nurturing of the next generation of talent. Research study by five independent bodies found 80 per cent of unsigned artists with professional ambitions wanted a recording deal. The top reasons cited as ‘very important’ were marketing and promotional support (71%), TV and radio contacts (58%), the ability to focus on the creative process (50%), tour support (46%) and payment of a financial advance (45%). The findings are supported by countless personal accounts provided by unsigned artists and managers addressing this issue. Without significant investment, industry expertise and creativity (the business) and obviously the artist talent(the music), it is extremely difficult to break an artist or band into popular culture or the mainstream music markets. So where DIY demonstrates the artist ability to approach the industry in the correct manner, there is still no substitute for the experience of the industry to move an artist project forward.” Artists approach labels like Quinn Records TM wanting different types of support. This may be career development, financial support or a team to champion their creations. We want to help, whether it is assisting in the creative process, opening doors for them to work with great producers or supporting them with the right marketing campaign or distribution strategy. At Quinn Records TM we stand on the fact,that a Record deal matters.