A RECORD DEAL MATTERS

by Dwight L. Quinn

Quinn Records TM and other record companies alike,discover, nurture and promote artistic talent. We, the record companies are by far the largest upfront financial investors in artists’ careers. We also bring a huge range of expertise and experience to any campaign to bring a new artist to a broad audience. No other industry player currently offers access to such levels of investment or skills. Behind the breaking of a new artist there are a dynamic combination of creativity, talent, teamwork, strategy, finance and, of course, lots of prayers. Each project requires significant investment in research and development, as well as marketing and promotion. In 2011, record companies were estimated to have invested US$4.5 billion worldwide in artists and repertoire (A&R) combined with marketing. This represented 26 per cent of industry revenues. The four major labels combined had over 5,000 artists on their rosters and tens of thousands more artists are signed to independent labels like ourselves. New talent is the heartbeat of the industry and one in four of these artists (23%) are new signings (signed in the last 12 months). Quinn Record TM and labels alike are able to reinvest the proceeds of successful campaigns in the discovery and nurturing of the next generation of talent. Research study by five independent bodies found 80 per cent of unsigned artists with professional ambitions wanted a recording deal. The top reasons cited as ‘very important’ were marketing and promotional support (71%), TV and radio contacts (58%), the ability to focus on the creative process (50%), tour support (46%) and payment of a financial advance (45%). The findings are supported by countless personal accounts provided by unsigned artists and managers addressing this issue. Without significant investment, industry expertise and creativity (the business) and obviously the artist talent(the music), it is extremely difficult to break an artist or band into popular culture or the mainstream music markets. So where DIY demonstrates the artist ability to approach the industry in the correct manner, there is still no substitute for the experience of the industry to move an artist project forward.” Artists approach labels like Quinn Records TM wanting different types of support. This may be career development, financial support or a team to champion their creations. We want to help, whether it is assisting in the creative process, opening doors for them to work with great producers or supporting them with the right marketing campaign or distribution strategy. At Quinn Records TM we stand on the fact,that a Record deal matters.

HOW DO A SONG MAKE IT ON OUR TOP 10?

by Dwight L. Quinn

Each week (Monday and Friday), Quinn Records TM puts together a chart of it's top 10 most popular songs based on a national sample of top 10 radio airplay, top 10 radio playlists, and music sales. Since our Top 10 comes from the 220 radio stations, APD,89 Digital Companies,YouTube Reporting, 40 Cable TV Channels tracked each week, let's look at how our tracking is compiled. 

First, there is airplay. What songs of ours that is actually being played on the radio and on music video channels on TV and screaming? Frequent calls to program directors and disc jockeys that reports and have their finger on the music, this is our good measure of what their listeners like. Airplay is tracked through our in-house Radio trackers, Air Play Direct (APD), YouTube and Broadcast Data Systems (BDS), run by Nielsen. BDS uses digital pattern-recognition technology to identify songs that are played on radio stations and music video TV channels across the United States and Canada. With the combination of Physical tracking a.k.a Manual tracking and the incorporation of tracking Technology, we've been able to track 24 hours a day, seven days a week, following over 220 targeted Radio Stations,APD,Digital Distributor,Cable TV YouTube and Spotify weekly. 

 Our Radio Promotions Department manual tracking consist of Playlists and verbal reporting from Radio with emphasis placed on obtaining as close as possible the number of people listening to a the station and we would multiply that number by the number of times one of our songs are played.

 When the company record a new song, a copy of the recording is sent to BDS so it can be encoded and tracked by its system on the stations it monitors. This data is used not only by Quinn in compiling our weekly Top 10 chart, but also by record company executives, radio stations, publishing firms, performance rights organizations (to calculate performance royalties), music retailers, independent promoters, film and TV producers, and artist managers.  

Another measure of what song of ours that is hot and what people are buying. To find out what music is selling in record stores, Quinn goes to Sound Scan  Nielsen Sound Scan is an information system that tracks the sales of music and music videos throughout the United States and Canada. By scanning the bar codes, they can collect sales information from cash registers each week from over 14,000 retail, mass merchant, and non-traditional sources such as online stores, concert sales, etc. The data is compiled and used in positioning the song on our Top 10 each Monday and Friday. Like BDS data, the data from Sound Scan is also very valuable for us in compiling a clear Top 10 Song Chart. 

 Our method for compiling our Top 10 Song chart have gone through a change or two over the past five years. Since publicizing our Radio Promotions Reports and Activities as a Promotional tool, we followed the foot prints of the icon of Charts, Billboard  we to changed the weighting of airplay versus sales in the compiling our Top 10 Song Chart. We found through researching and practical experiences that tracking a single song through album sales isn't exactly accurate, singles sales have always been used to track the sales side of song popularity. But, since only about 20% of people actually buy singles and over 90% listen to the radio, it made sense for us too, to alter the ratio of points. Now, the overall points are weighted to 20% sales and 80% airplay. 

 Quinn's Top 10 Song Chart is an important and valuable tool that let our fans,user of our music, music retailers,radio stations, promoters, film and TV producers, artist managers know what kind of music that we offer and how the music that we offer is performing in the very highly competitive music marketplace. The information that our Top 10 Song Chart gives to the Buyer is precious, it gives the Buyer the kind of Education that he or she needs to make the right Buying decision. 

 Quinn bases its Top 10 Song charts on its own prerecorded music and what is already being played on the radio and purchased in music stores, this is also the avenue to how radio stations find out about our new music. 

 Visit Us: www.quinnrecords.net

HOW TO OBTAIN A LICENSE.

by Dwight L. Quinn

Songwriters, composers and music publishers generally join one of three Performing Rights Organizations that license their work to the public: the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), and SESAC . The PROs send royalties to the copyright owners.

However, obtaining a license from one PRO doesn't necessarily mean you're in the clear -- you only have a license for that PRO’s copyright holders. For example, the composer of a song may be represented by ASCAP, while the lyricist may be with SESAC. To avoid this problem, some businesses choose to purchase a blanket license from each of the PROs, which allows the licensee to play any of the music from each PRO’s library. Blanket licenses can range from the low hundreds to several thousands of dollars per year.

For all music licensing requests from Quinn Records TM

BUYING POWER OF OTHER RECORD COMPANY MUSIC.

by Dwight L. Quinn

Help Center

With over forty years experience in prerecorded music, we are qualified to handle every kind of music format imaginable. And, as a Quinn Records TM customer you always have a direct line to one of our representatives. Your success is our success.
We are your source for new blues music, new gospel music, new jazz and new soul music.

How competitive is Quinn's pricing?

When you buy from Quinn you leverage the buying power of other record company music.

We base our pricing on our combined volume and pass the savings along to you.

How fast is Quinn's turnaround time?

Our normal turnaround time is one days from receipt of order. However, we often

ship the same day when orders are received by 2:00 pm (central time). We under

stand that every order we receive is date sensitive and we guarantee  that we will

not only receive your order, but deliver it- on time, where ever it needs to be.

What are Quinn's formats?

We offer our prerecorded music products in formats ranging from, sheet music,

compact disc,cassette tapes, vinyl, dvd's, MP3,video,(New) phone apps.

What are Quinn's method of ordering?

1- Online (Preferred method)

2-By phone; 1-314-241-1538

3-By fax:     1-314-241-1538

4-By mail: Quinn Records TM

               P.O. Box 771693

               St. Louis, MO. 63177-1693

Visit us online: www.quinnrecords.net

NEW RELEASE FROM QUINN RECORDS TM KEVIN WHEELER & R2 " LETS GO PARTY"

by Dwight L. Quinn

Virginia's R&B Soul sensations introduced their ninth Single today on the Quinn Records TM label titled,"Let's Go Party". 
The new cut is strictly for the dance-floor party jammers, a soul filled cut that is fit for D.J. Jamming-Club-jumping enjoyment. 

Kevin has long been wanting to do a what he calls a real soul sound. Signed on to the Label in 2004. Kevin has enjoyed experimenting with various musical experiences that has took him from Spiritual to Smooth Jazz and from Hip/hop to Soul. All because of the freedom afforded to
him by the Label. When Kevin,talked about adding to reportorial, some Soul, was at the very heart of his original attention when signing to the Label Kevin called on help of Quinn Records TM label founder Dwight Quinn to match him up with right song that best defined the musical character, of this Virginia Jammer and to get himself  noticed  in the Southern Soul  Market. Quinn,found what he thought was the right cut, in the Little Delta Music catalog ,the Publishing arm of Malaco Records,(the Southern Soul Label),and pulled out "Lets Go Party" written by Bobby Conerly and Charles Ray Burton. "Lets Go Party" had that feel and bounce that makes for a great party grooving dance song. After hearing the demo the first time Kevin was hooked and immediately got the feel and here we are, Kevin promised that things are going to get better as him and R2 start their tour.
"Lets Go Party" will be a must-listen to blast coming from over the Airways, through the internet and right out to rocking,back in woods,street-side Clubs around the Country."Lets Go Party"!

SONG INFORMATION:

Title: LET'S GO PARTY
Composer: Bobby Conerly, Charles Ray Burton
Artist: Kevin Wheeler & K.L. R 2
Timing: 4:18
Publisher: Little Delta Boy Music/ Malaco Records
Release Date: July 26, 2013
Label: Quinn Records TM
Genre: Soul

For Radio Professionals,(Music Directors,Programming,D.J.'s and Club Jocks)
Download Commercial Quality Track(s)  Here!

MY FAVORITE JUNK FOOD WAS A BOX OF CRACKER JACKS

by Dwight Quinn

I bet you didn't know that when ever you purchase a Quinn Records TM product, we always give the customer something Free, it just comes natural with the Company. The idea came about when I was a boy growing up in East St. Louis. My favorite junk food was a box of Cracker Jacks. What I became to love and appreciate about a box of Cracker jacks, is that it wasn't the fact that it was  a great tasting, lip-smacking snack with its sweet caramel covered popcorn flavor and roasted salted peanuts that blended well with popcorn, it was as I began to realize that with every box of Cracker jacks that you purchased there were always a prize in the box. It was Free, a plastic ring or a spinning top you  name it, it was the prize that excited us. And it soon became apparent that it was the FREE prizes that was drawing us kids to the Cracker Jacks,the prizes was creating the buzz and making for a grand conversation piece, a friend maker and so on. Well I took that Cracker Jacks mentality into the business with me and applied the same strategy here at Quinn Records TM. We appreciate the customer so much that it is always proper for us to give the customer something back. To show our deepest appreciation and thanks for their business.
Quinn Records TM, from July 24th, 2013 until August 24th, 2013  is offering 25% Off List Price Program on all of our Gospel Albums, our customers will not find this offer nowhere else but at Quinn Records TM Online Store. And, if you purchase two or more CD's, we'll give you a FREE Quinn Records TM Signature T-Shirt, a $16.98 value or maybe another CD to go along with the purchase, that's just what we do. After almost forty-two years in business we still get overly excited when customer buy from us. It's the "Cracker Jacks" in us.

And, please do take our "FREE SHIPPING" program seriously when a purchase of $99.99 is ringed up on our P O S Register. We will Ship your order anywhere in the greater U.S.A. FREE. And don't be surprised if you won't find an additional Free gift when your order arrives, we can just see the smile on your face....

I know that being generous to our customers, will make for a grand conversation piece, a friend-maker, a collection item, but most of all, it will be a token of our most deepest and sincere appreciation for doing business with us. Giving back,just comes from our,"Cracker Jack Box" mentality.

HOW I POSITIONED OUR BRAND

by Dwight L. Quinn

I remember when I opened the label several years ago.
 As a team we were working on how we wanted to position the label, looking for the 
emotional benefit that we could offer to our customers. We finally landed on "We'll give you what you want" as our positioning. We never used it as a tagline, but more as a positioning statement for how we would serve up what we offered customers.

Many of our customers were mid-size independent retail record stores, operating in small and large urban cities. The idea of helping them to get the kind of music that they wanted was engaging. 
Our work would get them track able sales results and they would recognized that.The fact that 
we were and still are today a brand promotion label gave our positioning statement double meaning.
Once it caught on, our brand's positioning became the basis for building the brand experience 
across our entire marketing plan. We realized that the key was to make sure that our actual brand experience delivers on what was intended in the positioning.

In the label at the time, we made sure we helped our customers showcase and display our products to get the recognition they needed in order to generate a sale. We make a big deal when one of our customers sale our products by celebrating every successful sale. It became part of our personality and part of the experience of working with us. This came directly out of our positioning statement:"We'll give you what you want."

Take a look at our brand and what we've done for positioning. Notice, 
our tagline is  a big hint:

Quinn Records TM: "Where the sound of blues,gospel, jazz and soul music is made."

Notice the level of emotion in each of our tagline, which essentially highlights our brand's 
positioning. 

Here's how we translate the tagline into our positioning statements:

Quinn Records TM: Makes you feel like you'll get what you asked for.

We digs deep into the emotional benefit that we offer to our customers. We're always thinking  
about how we want our customer to feel about us, every time they think about us. We tried to 
capture that in a brief statement that best describes what we can offer, and keep a list of  options on hand. And throw them out to the team and do a little brainstorming. 
It's makes for a lot of fun,especially when those creative juices start flowing and ideas comes from seemly out of nowhere.

Visit us: www. quinnrecords.net

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