by Dwight L. Quinn
10-21-2013
Our Promotion Department, headed by Ronald Rayford a.k.a Ron Ray is busier than a bear with a sweet tooth, being chased by a swam of mad honey bees, he's on the move.The Promotion Department is key to our business. Because when Ron is successful in securing airplay for our records, than our Marketing Plan comes alive.
The Promotion Department is working several releases for the label today,that is doing rather well.They are targeted to Radio,s Blues n' Soul Music Shows both domestic and international those projects are, GO SLOW-Blues Crossing, " The Soul of A Man by KL&R2," " Keep On Keeping, by James Gilbert. We have a great sound being released into the Blues n' Soul Marketplace this fall/winter period and we're all excited and elated about the already positive feedback the we are getting from industry movers and shakers.
The songs that are getting most of the industry M&S's buzz are James Gilberts,"Blues This Morning," Osee Anderson's,"Breaking Up Somebodys Home," KL&R2's,"I Got My Swag On" and Mississippi Red's,"Send Me Some To Love". Quinn is already entering into two non-exclusive Master License Deals with two international Music companies for the territories of India and Spain.
Competition is heavy, record labels, big and small, are releasing several hundred CDs each and every week. And the Radio stations are over-whammed with these records. So when Ron get one of our songs added to the Radio stations playlists this is an outstanding victory.
A “playlist” is a list of songs a station plays and the playlist is created every week or so by the station’s Music Director. Ron gets real passionate with his sales pitch to MD's, Pd's and Djs when he's communicating a Quinn Records TM recording it gets us a chance to be heard by the radio station’s Music and Program Directors.
Just like sales people our Ron don't let any grass grow under his feet. Ron is always pitching a Quinn Records TM recording may it be a blues, a gospel, a jazz or a soul project it doen't matters. If you’ve ever had any experience selling anything, then you know how important enthusiasm and a positive attitude are in convincing potential customers to buy your product. Our Promo Rep is just that way he stays in a positive, upbeat and motivated frame of mind. He know that, this is an important element in the music business. And,
Ron knows also, that we’re not the only label releasing new music every week, and that radio stations can only play a few of these new songs at a time so,it's not personal, it's just business as usual .
Promotion at Quinn Records TM goe's a bit further than describing the work done by Ron to get radio airplay for our releases.
The Promo Rep” is the companies breathing apparatus,pitch man,the spokes person who present the label’s new releases to radio stations with the intent to build a relationship that would allow us to place products that would both provide entertainment to the exsisting listeners as well as attract new listeners by playing the songs the we selects for promotion.
Quinn Records TM rely on it's Promo Rep. to decide very carefully what specific songs from an artist's new record would most likely fit the radio station’s format and attract the listener’s attention.
Keeping the human-element alive, well and active in our Record Promotion Progam is still the number one strategy used in our Record Promotional planning. It's nothing more powerful and enjoyable than visiting the Stations face-to-face and learning just what the Market is really like from a birds-eye view. We do every thing possible to make sure face-to face contact with the Radio Station stays our utmost priority.
To add even more convenience for the commercial customer in our Record Promotion Program, we created an online page at our website,that's dedicated to the Radio MD's.PD,s, DJ's, Press and Retail commercial customer where they can go 24/7 and request any Promo Copy that they want and Ron will send it out to them asap. All they do is go to our website, login set up an account, than go to the Radio,Press,Retail link and order. The CD is free and we ship it free.
The Promotion Department is the arm of the company that makes sure that our records are at the Radio Stations that we service, and are available for airplay.
"FREE SHIPPPING" on all CD's when you order online at quinnrecords.net
"OUR BEST BLUES N' SOUL",
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