JAZZ ON WASHINGTON AVENUE - OLIVER JOHNSON TRIO

by Dwight L. Quinn                                                                                           3/14/2014

Nothing but raw talent, is the best way to describe trumpeter/singer/songwriter and recording artist Oliver Johnson who at young age of nine first began playing the trumpet backed by the inspiration and motivation of his mother,the late Roberta Johnson whom made it her life goal to coach and guide young Oliver into the master musician that he has become. Growing up in East St. Louis,Illinois Oliver
got to experience the mentorship of the industry's big-named Artists like,Tabb Smith,Leo Chears,Miles Davis, Albert King,who helped Oliver further developed his musical skills. Oliver put his best foot forward when the Label gave him the green light in producing, the album,"Jazz On Washington Avenue",Oliver had opportunity to select songs that formed the mixture of straight ahead jazz with modern and contemporary all together on this must-listen to album. Original songs like,"Brazil,""Quiet Street",and"In The Moment" topped off the mood that Oliver was trying to capture in,"Jazz On Washington Avenue".
Time sort of stood still as the sound of,"Eternal Triangle" and "Mr. Kenyata" bellowed out that hip,
down beat, mellow sound that you use to hear backin the day vibrating out from those cool romantic Jazz
Clubs was frequent venue of choice for Jazz lovers and jazz entertainment.
Accompanying Oliver Johnson on "Jazz On Washington Avenue,"Henry Burns,piano and keyboards,the late "Raymond Eldridges Jr."bass,"Wallace Alvin Troop,"drums, Henry Taylor,"guitar and Oliver Johnson,"horns.
Executive Producer;Dwight L. Quinn,Co-Producer; Oliver Johnson, Recorded,Mixed and Mastered;R.J.Studios, Centerville,Illinois,Graphic Art by;Garrett Graphics Art.

Track listing:
1.  Taking It To The High  4:49
2.  Dear Old Stockholm, 6:15
3.  If I Were A Bell, 6:24
4.  Foot Prints, 4:58
5.  This I Dig Of You, 4:02
6.  Eternal Triangle, 3:54
7.  Mr. Kenyata, 7:02
8.  Quiet Street, 4:10
9.  Brazil, 4:53
10. In The Moment,4:10

Click here to listen to a selected track.  Email us at quinnrecords@quinnrecords.net and let us know what you think.


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RECORD LABELS, MUSIC LABELS, LABELS: JUST WHAT ARE LABELS?

by Dwight L. Quinn

(10-18-2013)

Quinn Records TM like other record companies, sell pre-recorded music under an assumed name.

The label in itself is a brand: a name,symbol,logo, a trade mark, a sign, an image or words . The Major record companies use's  many different labels at any one time. The labels are used as,"identifiers"to help record buyers tell where a record come from and/or what kind of musical content it offers, with just a glance and without even hearing it. Record companies go to great length in  protecting their labels.

Lets face the facts, there is no point in owning a label and promoting it, if it can't be differentciated from other Labels, or if someone else uses it without consent. So if and when a Label is created without a clear understanding of its' purpose i.e. the lack of understanding branding, than failure is  the path this Label is on.

Labels that are well managed , can get a reputation for quality,musical style, genre that are both popular and/or niched, this invaluable recognition in itself sets a path that enhances,builds and clearly identifies the directional approach for its marketing.

Quinn Records TM label is a perfect example of a label that managed to define its musical style so powerfully that the record-buying public can more or less tell what they will get as soon as they see a Quinn Records TM label on the record. The label identification is so strong that when the company decided to release pop or classical recordings, it has to create another label to place these new recordings on.

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Labels in other genres of music have been successful in defining themselves by their labels too.No one would expect Alligator Records to release rap and hip hop any more than Malaco would release chamber music.

Any potential buyer looking at a record on the Quinn Records TM label would know the recording’s musical genre.

A successful label helps to sell records.  It invest a large percentage of  it's dollars in promoting the artist(s) on  it's Label. Labels with an active touring artist selling out venues will see record sale numbers increase as the artist grows in popularity within the Marketplace..

This is largely the reason why when record buyers go to purchase a recording they idenify the record with it's title, artist name or both. Rarely do they (the record buyers) buy a record using a Label name.

The Label is one of the most valuable assets an Independent can acquire, next to the master recordings.

SO,JUST WHAT ARE  LABELS? Well, they're just a,"Brand".

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