by Dwight L. Quinn
As the model for a label has changed, so has the role of the artist in the industry.
Artists today are more powerful than ever, noting that an active Artist can reach
high on Charts today with very little traditional radio or other marketing.
They are business people, marketers... They know how to relate to their audience
and know how to connect properly. Selling "Show Tickets" is the Artist goal. The
income is huge for an Artist who sells from 6,000 to 28,000 tickets per year with a
indie Label.
Quinn Records TM and other different independent labels have different programs
and signing with John Doe label, for example, is not the same as signing with Willie Earl
records. Artists need to be aware of which indie labels do what best before signing a deal.
An Artist that's into Techno Soul is not going to do well with a Traditional Blues indie Label.
And with today's artists having more options than ever of how to release their music,
The old record contracts are being tossed aside in favor of a more
egalitarian split -- and with digital platforms becoming ubiquitous, the differences between
major labels and indies will be reduced. Yet the role of the label -- as the vessel, the support
structure and the team assisting the artist in achieving success -- will not be going away.
The power is and always have been with the artist "but the infrastructure and guidance
of a label is still a very important and necessary role in the music industry."
Visit Us: quinnrecords.net
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