by Dwight L. Quinn
It has now emerged as a necessity for users, developers and businesses alike.
Users who once browsed Websites now do so, on their mobile devices.
Everything, including payment, has now become mobile.
Everything, including payment, has now become mobile.
For the first time, web and mobile measurement firm comScore Inc. is breaking
out mobile commerce sales by product category. The firm offers a glimpse at what
mobile shoppers are buying.
Following are select product categories, the percentage of web sales from desktop/laptop computers, the percentage from smartphones, and the percentage from tablets, for the first half of 2013, according to comScore:
Event tickets, 84.6%, 10.9%, 4.5%.
Apparel and accessories, 90.3%, 6.2%, 3.5%.
Consumer electronics, 94.4%, 2.6%, 2.9%.
Computer hardware, 94.5%, 3.3%, 2.1%.
Consumer packaged goods, 95.6%, 3.0%, 1.3%.
Overall, 90.4% of total web sales came from desktops and laptops in the first half
of 2013, 6.0% from smartphones and 3.5% from tablets, comScore says.
Mobile commerce sales hit $10.6 billion in the first half of 2013, comScore finds,
up 27.7% from $8.3 billion during the first half of 2012.
“While mobile devices are already extremely influential in the overall buying process,
they are also beginning to drive a meaningful percentage of digital commerce
,” says comScore chairman Gian Fulgoni. “One out of every ten consumer e-commerce
dollars is now spent using either a smartphone or a tablet, and growth in this segment
of the market is outpacing that of traditional e-commerce by a factor of 2x, which itself
is growing at rates in the mid-teens. Any channel shift has the potential to be disruptive
to established revenue streams, and it would appear that m-commerce spending has
reached enough of a critical mass that key stakeholders must begin to address this new
market dynamic today or risk losing competitive advantage.”
Hence, it would be desirable for you to move with the changing times and adapt to
the latest mobile technologies. It is no more enough to merely get someone create
an app for your business – you also need an IT team which is “mobile-literate” and
can take care of post mobile app development aspects, such as developing an
effective mobile strategy, promoting the app and so on.
Today, each and every company does need to create a powerful enough mobile
presence. In case you are not ready to develop a mobile app for your business yet,
you should think of the next best thing – that of creating a mobile Website to
showcase your products and services. This Website should ideally be compatible for
viewing on a number of different mobile devices.
You will have to do a bit of research in order to hire the right app developer or team.
You could ask your business contacts or visit forums online and post your query.
Once you choose a developer, follow the above-mentioned steps to ensure that your app
development process is smooth and trouble-free.
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