Friday, May 31, 2013

DIGITAL STORES BECOMING THE PRIMARY OUTLET FOR BUYING ALBUMS

by Dwight L. Quinn



Last year, 193 million CD's were sold vs. 118 million digital albums, according to Nielsen Soundscan's year-end data report. 
In the album format,digital jumped 6% in 2012, though fans still favor the physical version. 
While album sales at digital services outpaced those at mass merchants, they were far 
exceeded by the combined sales of physical albums at all outlets.

The breakdown in total album sales:


  • Digital services such as iTunes and Amazon MP 3: 37%
  • Walmart, Target and other mass merchants: 29%
  • Best Buy and similar chains: 15%
  • Non-traditional outlets such as Amazon physical sales, mail order, venue and fan club sales: 10%
  • Indie stores: 7%

CD's, cost more than downloads, have been allocated  far less shelf space at Mass Merchants like Best Buy,Walmart,Target and other chains, fueling digital sale increases.
Digital is consistently growing, and that's to be expected as we get  away from physical 
purchases and get further into streams and music that nobody actually owns.
Its the price of progress.

And yet the LP comeback is flourishing. While only a small piece of the musical pie, vinyl rose 19%, reaching  4.6 million copies in 2012, breaking the 2011 record of 3.9 million.
The wax-is-back, the old way of experiencing music continues to grow every year. 
"A lot of people still want something with value, an element that music have always been able
to give to its users."

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